Friday, October 4, 2019

How To Prepare Your Online Dropshipping Store for the Upcoming Holidays

It’s almost the holiday seasons. This is the time of year when everyone gets busy. Many people plan for the celebrations. Save up and buy gifts in advance. This is an opportunity for entrepreneurs to boost sales and be creative on the promotions. Join me because this is going to be an interesting topic.

How to prepare your online dropshipping store for the upcoming holidays?  First, list down the holidays for the whole year on a calendar. Plan your timeline and choose a theme for the website. Set sales goals. Also, set your budget for the holidays. Time to be creative and write down promotional offers. Increase traffic by using the right strategies, software, and tools.  

The most exciting season for eCommerce is the fourth quarter of the year when there’s a long list of holidays. People are spending money on many things like salon, clothes, shoes, gadgets, and the list goes on. Parties are all packed during the holidays and there are a lot of gatherings happening during the season. 

With the list of things that go busy during the season, we must take advantage of this occasion and plan so that we won’t miss the events and the opportunity to double the sales. Let us talk in detail about what we need to do to plan for the upcoming holidays. 

Make a List of The Holidays, and Special Events In Your Calendar
Every year, we need to place a calendar showing the timeline of events and holidays so that we can make a plan on what promotions, themes, and strategies we can come up.  A business owner should always be two steps ahead.  

For example, some countries have four weather seasons. The winter, spring, summer, and autumn. Because this is a regular thing, people expect changes in climate, and temperature which also means, there is a change in clothing, footwear, etc. As a dropshipper, we need to start making plans on how we can layout promotions and themes for our store. 

This goes the same with special events like Black Friday and Cyber Monday. People are expecting to buy items on massive discounts. We want to take advantage and start selling ahead because customers are always interested in discounts. 

Choose a Theme for your Online Dropshipping Store
Most people are visual. We get excited about what we see and it affects how we make decisions especially when buying products. We want our stores to look inviting with the promotions, savings, and freebies if available. This will encourage more customers to buy from us. 

A theme should apply to the season we want to promote. This will avoid confusion to customers and focus on the event you are promoting instead. Prices generally go up sometimes depending on the need. When there is a demand, surely price tags will also be affected.  

I recommend using a countdown timer whenever there is an ongoing promotion. This will promote urgency to customers when buying from your store. Also, do not forget to include the number of stocks available. So that they can see the demands of the products and will make them decide right away to make the purchase.

You may also highlight products that are most in-demand on your landing page. This will invite them to buy items if they see that the item is on-demand. You have to be careful and make sure that the items you are selling are on stock. Out of stock items may impact your store positively, or negatively, watch out for it.
Set Your Goals
During the holiday season, your goal is to double your sales. Most suppliers increase their prices during the season. Regardless, customers are most likely to make the purchase no matter what. As a dropshipper, this is the perfect time to raise your goals and earn more.  

Also, we want to minimize spending. Our goal is to reduce overhead costs. We need to prioritize where we need more spending. Talk to your supplier to ask if there are ongoing discounts on promotions that will help you save more. More savings means bigger earnings. 

There might also be a way for suppliers to modify their packaging based on the holiday season. This will help customers have a feel of the season and attract them to buy more from your store.  Branding truly matters. 

Strategize the Promotions 
On to the meaty part of the post. Now that you already have a timeline of events, planned out promotions, set your goals and budget, it is time to think about strategies how this will all come together. After you’ve prepared ads and created the theme, it is time to expand your community.

For starters, we can send out emails before the season ends.  You can use this to highlight the upcoming event while showing appreciation for the previous season.  This will prepare your customers about the holidays and they will be excited about the new one.  

As a bonus tip. We are expecting a huge amount of orders coming from customers everywhere.   We also need to prepare for the returns that might arise. This has to be taken care of properly. We are also looking for delayed shipping because of the holiday rush. A good team of customer support will help you get through these challenges.  

All these preparations will be possible if you have invested in a tool that will ensure that you have the right amount of supplies to cover the products you are selling. You do not want to be out of stock during this season.  Also, we want to be equipped for these hurdles as it will negatively impact your dropshipping store.

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