Monday, December 30, 2019

Chinese New Year is an important event for dropshippers.  As a seller, you look forward and plan ahead when there are important events.  This way, you can forecast the number of sales and expect challenges in terms of shipping, inventory and use appropriate marketing strategies.  

This time, let us discuss how we can prepare our store for the upcoming 2020 Chinese New Year.

How to Prepare Your Online Dropshipping Store for 2020 Chinese New Year?  

Contact your supplier ahead of time to ask which days they will be off for the Chinese New Year
Finding reliable suppliers is important in doing dropshipping.  Because we already anticipate the event, we should contact them to ask their operating hours.  This leads you to plan how to manage orders during the days off.

Look for suppliers in the US, if possible.
You would often see sellers looking for US suppliers. Aside from faster shipping to the US, this also allows you to cater to customers’ orders and be able to sell products while Chinese suppliers are on holiday. This way, you will continue to earn money for the business.  

Let customers know using social media platforms that there will be delays in shipping.
Another way to build a customer relationship by having a social media account. Sometimes, this is also used to validate the authenticity of a business. Updates such as delays, discounts and promotions should be posted via the social media page. This will keep your customers engaged in the business. 

Be ready with the cancellation/refund process.
As much as we want to keep our customers, we could not avoid having these requests due to delays in orders, worse - out of stock items.  It is important to have a process set in place so that we will not lose our credibility as a seller. 
Utilize customer support to address queries on delivery and let them know the situation.
We already have orders in place.  At the time of sale, it is a good practice to inform customers ahead of time of the expected delays in delivery because of the holiday.  You can go by saying “Due to the Chinese New Year celebration, expect delays in orders. Do you want to proceed with the order?” This is also the best time to advertise promotions to customers. 

Reduce social media ads.
Dropshipping is heavy when it comes to promotions.  To reduce the volume of orders, it is smart to reduce the advertisements so that we can also control the expected delays in orders. 

Considering the market of dropshipping, there are tools designed to increase your profitability and earn more money in return. For one, Multi-Drop is one of the reliable sourcing agents that promise to deliver all-in-on service to Shopify and eBay sellers to increase earnings by giving quality products, reliable shipping, and full software integration.

Chinese New Year is an important event for dropshippers. As a seller, you look forward and plan when there are important events. This way, you can forecast the number of sales and expect challenges in terms of shipping, inventory and use appropriate marketing strategies. 
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Sunday, December 29, 2019

Known as the largest manufacturing city in the world, we shall be prepared for the Chinese New Year where the majority of the products that we sell to our customers originate in China. Today we want to discuss when the Chinese New Year will take place in 2020, and how to effectively manage our business in time for this holiday.

Question is, how does Chinese New Year affect dropshipping sellers? Most of the suppliers for dropshipping are based in China, the biggest city where factories are based. Given the longer delivery times in dropshipping from China, we are expecting to wait longer because of the holidays. A responsible dropshipper should plan ahead how to manage Chinese New Year. 

“Chinese New Year celebrations, also known as the Spring Festival in China start on the 23rd day of the 12th lunar month of the Chinese calendar. The festival lasts for about 23 days, ending on the 15th day of the first lunar month in the following year in the Chinese calendar.” (source: Chinese New Year in China)

With this said, here’s how we should use this timeline to manage the shipping times and be able to generate sales even during the event.  

In 2020, the Chinese New Year will fall on January 25th. The day before the CNY, which is the 24th of January is very important and Chinese people no longer work on this day. However, keep in mind, some Chinese end their work 10 days before the eve of the Chinese New Year and 15 days after.

Generally, shipping time for dropshipping products that originate from China ranges from 11-35 days depending on the delivery location. If so, the orders need to be placed before January 1st to maximize the time and customers will get the products as expected. 
As a dropshipper, it is your responsibility to plan ahead as to how we can effectively manage our sales and keep our customers happy.  With these considerations in mind, we shall keep in mind to find a partner that can deliver quality services, and products too. 

Considering the market of dropshipping, there are tools designed to increase your profitability and earn more money in return. For one, Multi-Drop is one of the reliable sourcing agents that promise to deliver all-in-on service to Shopify and eBay sellers to increase earnings by giving quality products, reliable shipping, and full software integration.

Multi-Drop uses private shipping lines to deliver products fast to customers. Also, they have partnered with suppliers that have a warehouse based in the US. This will reduce delays in deliveries. As part of the services offered by Multi-Drop, they also cater professional customer support team that handles inquiries timely to its clients, making sure that someone is taking care of them. 

For additional reference in fulfillment of orders, I have another blog post What is the Turnaround Time For Fulfilling Items in Dropshipping 

Monday, December 23, 2019

Being in the eCommerce business will make you constantly think ahead of what products will “sell like hotcakes” in the market. Now that the year is about the close, we need to discuss the products that would catch the trends for 2020. Today, we will focus on the top 10 items to sell in 2020.  So, continue reading.
Here are the top 10 list of online shopping trends that would be good to sell on your dropshipping store in 2020:

Wireless / Bluetooth Headset
Gadgets have been noticeably part of everyone’s lifestyle. From the most advanced technology there is, up to the least - this will not go out of trend. At least not in this generation. What best accessory would go well with these gadgets but headsets, right?  

Given the advancement of technology and the need for convenience, we are looking into getting these accessories to be handy. Thanks to the BlueTooth headsets, this is now made possible. These accessories generally increased its rank in terms of trends and use to many countries around the world.

LED Lights 
The world is leaning towards continuous innovation of many different things. Lights, of its many uses, is not excluded. To this effect, we are looking into getting an efficient, energy-saving material that would produce the same results to consumers. 
Looking into trends, LED lights are mainly used in highly developed countries. Need I say more about why it is included on our list of top 10 items to sell on your dropshipping store in 2020?

Sports Bottles
Access to fresh and clean water is very important. Hydration is essential to living a healthy lifestyle. Not only is it beneficial to sports-minded, but it is everyone’s concern. These reusable sports bottles are good for the environment as it reduces overall pollution. 

There are many different sizes, colors, and variants to choose from when selling a sports bottle online. This allows you to give choices to buyers that will broaden the range of audience and increase your traffic, too. 

Car Chargers
Why are cellphones invented in the first place? This is to ensure we can communicate anytime, anywhere, is it? We do not want to experience dropped calls because of low battery especially when you are out to travel for work, going home, or run errands.

Have we not mentioned convenience as the main reason for people to consider buying stuff? Car chargers are useful to almost anyone who is always on the go. Also, using GPS makes driving more convenient for everyone. This makes car chargers part of the trending products for 2020. 

Not much of an explanation needed why leggings are definitely trending and will continue to trend in 2020. These products are one of the best-selling products online in previous years. Not only that it carries several variations, styles, and colors. These are affordable and easy to market to a wider range of audience because it fits from small sizes to large ones. 
Safety Shoes
Business demands more people to work. There are front liners, corporate and also the ones manning the production of products - general labor, technicians, engineers, etc. These people work on the back-end and are generally exposed to high powered machines. Equipment that operates largely to produce products for consumers.  

Part of the job requires safety to its employees - hence the need to use safety shoes. Because there is a large population of general workers, the demand for safety shoes continues to be on-trend over the years and is consistently growing especially to countries with large numbers of factories.

Car Seat Covers
Car seat covers have been consistently trending over the years and are expected to still be on-trend in 2020. Not only do car lovers show interest in buying these items online. This has become a need for most car owners to protect car interiors. Plus, this comes in different colors and designs too. 

Hoop Earrings
Another trending item to sell online would be hoop earrings. Social media influencers, celebrities, and other famous personalities use hoops as part of their fashion statement, making hoops as a trending item to sell in 2020. It has significantly increased its ranking and is showing good potential in terms of sales in your online store. 

Along with cellphones and other advanced technology gadgets, the smartwatch has shown an increase in becoming a trend in the past years. Most likely, these smartwatches are paired with their smartphones to maximize its features. Known manufacturers of high technology gadgets have made their versions of a smartwatch fit to match the consumer's budget and needs. 

Reusable Baby Nappies
Thinking of environment-friendly items that will not sacrifice quality and benefits. These reusable baby nappies are on-trend especially to mothers who always want to save money and practice good parenting. Many mothers share their experiences in using these baby nappies and how satisfied they are with the use of each. Another trending product that will surely be in-demand to your online dropshipping store in 2020. 

Monday, December 16, 2019

At this time, you already know how important marketing is in dropshipping.  What if, we can work our way to keep our customers to continue doing business with us. Repeat customers will make our business more stable.  To better strategize marketing efforts, let us know what are the roadblocks to getting repeat customers.

What are the roadblocks to getting repeat customers in dropshipping?

Repeat customers could be challenging for most dropshippers. Initially, it will take time to sourcing customers to buy from your store. This is the reason why marketing is a big thing in dropshipping. Once a customer buys from your store, this only means your store meets the expectations of the customers. 

It could be more challenging to get repeat customers for the reasons that, it takes customer trust and loyalty for them to keep doing business from you. There are hundreds of dropshipping stores selling the same product with possibly cheaper items. They could be doing better marketing strategies.  

There can be a long list to reason out why it is challenging to get repeat customers. What is important is to avoid these roadblocks to get repeat customers in dropshipping. 

Incompetent Customer Support
We cannot avoid having difficulties along the way. The most common problems faced by a dropshipper are delays in shipping, incomplete order and out of stock. Here we require the help of our beloved customer support team.  

The role of customer support is very crucial in dropshipping. When an order was placed and on the process, the majority of the concerns are being handled by customer support. They are responsible for answering customer queries and make sure they were handled professionally and efficiently.  

Good marketing, quality products, and fast shipping would not mean success if you do not have a competent team of customer support people who can handle your clients well. Sometimes, regardless of the type of product you sell, if customer support is not trained adequately, the business would still go to waste. 

Unreliable Dropshipping Suppliers
Next to product selection, suppliers contribute to a large share of work in dropshipping. As you are aware, the products are handled and shipped directly from the supplier and go straight to the customer. With this said, if you do not have a reliable supplier, the dropshipping business will also fail. 

Commonly, the challenges encountered with suppliers are: out of stock items, lack of communication, delayed handling of products. These common difficulties can be addressed if you have a reliable supplier. A good relationship with your supplier will make your dropshipping life easier. By then, you can focus on other things to make the business more profitable. 
Inconsistent Product Pricing
As a buyer, the biggest factor when making a purchase is the price of the product. In dropshipping, several sellers are selling the same product. They may have different marketing schemes and prices. 

Customers will always choose a better deal.  Better to check competitive pricing to ensure that you are selling the products according to the demands of the products while keeping up with the competition. 

Delayed Shipping of Products
When buying products from a dropshipping business, customers are aware that the products are shipped overseas. Major suppliers have their warehouses based in China. This makes shipping time relatively longer than usual. On average, products take 15-20 days to fulfill. This includes order processing, handling, and shipping. 

If we can exceed the expectations of the customers in terms of delivery time, the better. Asking about suppliers with a warehouse in the US is a common inquiry of dropshippers. As much as possible, dropshippers would like to cut the delivery times shorter. This will significantly improve the customer’s satisfaction.

Low-Quality Products
In the previous explanation, we know how much shipping time is needed to fully complete an order.  
This timeline is common in dropshipping. Which is why we take the quality of products seriously. As much as possible, we want to avoid returns. This takes the overall process longer, thus making the customers less happy. 

To keep customers to come back and do business with us, we always want to exceed their expectations. And quality products will make a huge role to make them stay.
When you are starting, your focus is to acquire customers. You will start getting 1-5 in sales per week. Then goes to becoming consistent where you get daily sales. As your business ages, keeping customers should be a priority to maintain the sales of your dropshipping store.  

When you have regular customers, this reflects that your store is already established and is capable of expansion. Most entrepreneurs consider it a success if they can manage both new customers and customer retention. All these can be handled properly and plays an integral part to make the business successful.  Teamwork makes all the job easier.  

Monday, December 9, 2019

If you think the holiday sale is over, think again.  Online shopping is still a hit right now because of two reasons:  the weather, and convenience. People get hooked on doing their shopping online to avoid long lines at the store and brave away the winter season.  With this said, let us take a look at the top-selling items to sell during this season. 

What are the top five products to sell on your dropshipping store for the 2019 holidays? The top five products to sell for the holidays on your online dropshipping store are mugs, hoodies, AirPods cases, toys, and planners/organizers. These are the top trending products this year which will hit the sales.

These products are trending in the previous years from November to January of every year, or are historically trending up in terms of sales in the last six months. Some of the products are increasing the volume of search and sales in the past years because they are used as presents to loved ones.

Mugs are on the top list of products that trends during the last quarter of the year as it is the most common gift idea to friends and families. This year, we can offer the same to our consumers with a little bit of innovation wherein we can offer these items to go with customized prints and designs. The prices are generally low and are also easy to transport from anywhere as long as the packaging is nicely done. 

Next to the list are the hoodies. These items never go out of trend and have shown sales increase especially during the last quarter. Hoodies are also good gift ideas. This goes well with couples or families who want to wear uniform colors during holidays or events. Because in the last quarter of each year it is usually chilly, people are inclined to buy more goodies during this time of the year. 

AirPods Case
One more trending product for 2019 is AirPods. Although these are relatively expensive gift ideas, some would go for less and give accessories to AirPod owners such as cases, or chargers. With numerous designs to make, you can never go wrong in selling these items. Aside from being inexpensive, these items are handy and are not perishable. Ideal for shipping to various locations, too.
Holidays are most likely enjoyed by young ones, even the young at heart.  Every year, there is always an increase in the number of sales of toys. This does not go out of trend because people always use this as a present to little ones, it can also be used for donations, and gift prizes to events during the holiday season.

Planner/ Organizers
Did you know that one of the top gift ideas of the millennials are planners? These affordable gift ideas are used to list down tasks, memos, birthdays, and other things. Besides, writing is a therapeutic way to loosen stress. Planners serve as a breather to all the electronic gadgets present these days.

We keep on saying that the holidays are the best time to make up for the loss and catch up with the target sales for the year.  The list of items we mentioned above gathered based on the last five-year sales trend during the last quarter of the year. Go get those sales coming.  Happy selling!

Monday, December 2, 2019

People always look for good deals when they buy stuff. About 60% of the customers consider good deals as a priority when deciding to buy products. This is true during the holidays. Many shops would gear up their stores ahead of time to check trends, and market their products to be competitive among others. 

As a dropshipper, how do we take advantage of the holiday season to increase our sales?  Planning is the key to prepare your store for the upcoming season.  Identify products that historically drive more sales during the season.  Promote your products in a way that is tailor-fit to beat the competition. Post products using creative formats. Lastly, invest in tools that can help you achieve your goals to success.

In our previous post about How to Prepare Your Online Dropshipping Store for the Upcoming Holidays, we discussed the tips to prepare your store for the season. We are expecting a high number of orders to come in during this period and it is necessary that we know how to handle them properly. Planning is always a good foundation for any business. 

Let us dig deeper as we go along this post about how we can fully take advantage of the holiday season to increase our sales as a drop shipper.  Surely, there are several tips to share but we want to focus today on promoting our products. As a dropshipper, we always go heavy towards marketing and promotions, aren’t we?

We mentioned a while ago that the promotions need to be tailor-fit to beat the competition.  How do we do so? There are several ways to do that. But today. we are going to focus on three effective ways to increase our sales using the following strategies to promote.  
Aim for a Bigger Audience When Promoting
The main purpose of promotion is to reach out to people to advertise your products and services. Say thanks to high technology, we are now able to reach more people using the internet. To gain connections, promote your products in forums or groups. Here you get to interact with a wider audience.  

You can share experiences about the products, show samples, and ask for an opinion. Forums are great media for promotion because you have a first-hand interaction with experts and beginners which is a strong combination if you are looking to promote. 

However, there are a few tokens when joining groups and forums. You have to assure that you follow these rules set by each group. Otherwise, you will risk yourself from being blocked or permanently banned. We do not want this because again, we are trying to widen our connections.  

Remember that these groups are available to people as a form of support and a tool to gather information about certain topics, products, or services. Here are some of the rules that are generally put in place to sustain the integrity and effectiveness of each group. 

Refrain from spamming
Spamming is an internet slang used to define unsolicited promotions to a large group of people. Usually, the context of the message is the same and repetitive. Most groups do not encourage spamming and worse, blocks people from posting content in the forum.  

Spamming may also result to the inauthenticity of the post. Although our purpose of joining is to advertise, let us all be considerate when it comes to posting. Overdoing your promotion may lead to failure as it appears robotic. The best way to promote is to share knowledge and provide an honest review of the service. 

Connect with people to build good relationships
Joining forums are effective ways to reach out to people who share the same interests with you. This is a great tool to ensure that you interact with experts, share experiences with beginners and continue to learn other tips to grow. 

Dropshipping is every day learning progress if you are driven to succeed. You do not become successful in just a day. This is why you would normally see people sharing their bad experiences of failing on dropshipping. Plus, experts say that it is more effective to promote products or services if there is trust. And this can only be achieved by creating a good relationship with people.

Do your research
Research is always included.  If you are looking into joining groups and forums, make sure that you are joining an active group that has daily posts.  Be sure to read the group rules first before joining so that you can avoid being banned. 

Social Media Is a Powerful Tool Nowadays
Social media is now considered a great marketing tool for any business. Most organizations connect to people using social media platforms such as Facebook, Instagram, and Twitter. Updates about promotions, discounts, operating hours, system maintenance, and many more are being shared using these platforms.  

Why so? There are millions of active users around the world. People spend time using these social media platforms at least 3x times a day. Most information about daily routines, whereabouts and many more are being shared online using social media. This makes it easier for us dropshippers to engage and post advertisements as it targets the appropriate demographics for our products. 

Invest in improving Email Ads 
Using email advertisement is also found to be an effective way to promote products because these customers are most likely old customers who previously made transactions with us.  By providing their email address during their order, you now have access to send regular promotions and updates to them.

However, it is important to ensure that you write a good marketing campaign to encourage them to look at your offer and make that sale.  Using keywords such as “Holiday Sale up to 70% OFF” is a good campaign to make them want to visit your page.  

In our next post, we will talk about the other ways to take advantage of the holidays to increase sales. Make sure to watch us on our next post to get helpful tips from us. Happy Dropshipping!