Sunday, February 2, 2020

How Social Media Helps Dropshippers to Promote Store?

Dropshipping, if played right can bring thousands of dollars to you as a seller. The number of dropshippers continues to rise every year, the main reason why competition is becoming saturated. So how do we reach our customers? There are several ways to do it, but today let us focus on using social media. 

How does social media help dropshippers to promote a store?  Social media helps dropshippers to promote a store by targeting the right demographics. Every user of social media leaves digital prints making it easier for us to trace our potential customers.  There are several strategies to use to maximize social media ads to our favor as a seller. 
Social Media Strategies 

Facebook Ads
Facebook is the most common social media platform used by millions of people all over the world. This means we have higher chances of getting traffic using Facebook. As a dropshipper, it is important to take advantage of anything that will increase traffic and later on, sales of the business.  

Here are a few tips to improve Facebooks Ads and increase the sales of your online store. 
  1. People should be able to relate. When posting ads about the products, the way to get customer’s attention is to relate to the uses of the products. How will they benefit from it? Why do they need to buy the product?
  2. Being relatable also means the products need to be useful. What are useful posts? These are the posts that contain details and pieces of information that will interest potential customers.  
  3. Post videos about the products. This can be videos of people using the products for sale, or video demo of how to use the products. These are most effective because there are customers who do not like reading, rather are visuals.
Instagram Ads
Another huge platform for promoting products would be Instagram.  This is another effective platform because Instagram is known for good pictures.  People who use Instagram are fond of checking out good products, pictures and people.  

As for Instagram ads, here are some of the things you can do to increase sales for the store.  
  1. Be sure to target the right audience.  This is quite easy for Instagram to follow people with the same interest in your product. By doing so, you widen your audience and get more potential customers for the business.
  2. Do timely and regular posts about your products.  Why are we doing the ads anyway? For the main reason of posting our products and attract customers to visit our page and make that sale.
  3. Be engaged with the customers.  There will always be inquiries. Make sure to engage with the customers.  It will keep your business going.
Getting Help From Influencers
Recommendations from influencers are one way to attract potential customers to your business. Influencers are people who use social media to represent products. These are individuals who have thousands of followers. 

When choosing influencers, it is important to check how it can be a match with your goals as a seller. This way, you can target the right audience and maximize the potential of the business. 

In dropshipping, it is essential that you find quality products at a good rate so that you can get more profit in return. This is why you will always see sellers looking for a reliable supplier all the time. Few things to consider when finding a supplier:
  1. fast shipping
  2. good price
  3. reliable customer support
With these considerations in mind, we shall keep in mind to find a partner that can deliver quality services, and products too. Considering the market of dropshipping, there are tools designed to increase your profitability and earn more money in return. For one, Multi-Drop is one of the reliable sourcing agents that promise to deliver all-in-on service to Shopify, and eBay sellers to increase earnings by giving quality products, reliable shipping, and full software integration.

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