Sunday, February 16, 2020

What are Common Dropshipping Mistakes

Ever heard about what people talk regarding dropshipping being dead?  That’s right. A lot of posts and remarks are published, even vlogs saying how dropshipping is a failure in terms of business model.  But why do you think, dropshipping business keeps on evolving and has not stopped regardless of these negative assumptions about it?  

The majority of the people who started dropshipping fail.  About seventy-five percent of dropshippers fail and a small population is struggling to keep up with its competition.  With this ratio, more negative comments are shared across the internet. So today, we want to focus on how we can manage by knowing the most common dropshipping mistakes. 

Common Dropshipping Mistakes

Lousy Website
Dropshipping operates its business online.  It is essential to have reliable media to connect with your customers.  Posting products are done via store website, payments, promotions, and even policies.  Hence, making a lousy website would, therefore, affect the overall success of your business.  

To manage this, here’s a list of things to consider when putting up a website. 
  • Make it look professional.  Text and captions should be appropriate for the products you are selling.   Avoid using text that is too cursive, making it difficult for the majority to read.
  • Use neutral color combinations.  Avoid too much color on the website.  Your ads do not need to be colorful. It just needs to be simple and direct. 
  • An informative website will make a difference.  People want to read relevant information about the products being sold. 
  • Use branding and design to your advantage.  
Spending Big on Advertising 
Advertisement is a big thing for dropshipping.  There are a lot of sellers around the world who’s probably selling the same items you are.  With this competition, the common assumption is to spend big on the advertisement. This is not right.  You would end up losing more than earning when you do not target the right people for the business. To address this: 
  • Start small.  Know the market and test the waters.  Do not spend big time on an advertisement without knowing if this will give you good returns.  Wait for the breakeven point. This is a smart way to manage the advertisement and use it to your advantage. 
  • Use a creative ad set.  Advertising is all about creativity.  Be specific with the goals and use advertisement schemes that will be useful to the customers. 
Selling old product trends
You understand that dropshipping is about selling the right products with the help of appropriate advertising.  You might get interested in dropshipping because of a specific item you’ve been seeing on social media ads.  

This is a misconception of many.  They want to sell the same item and by the time they are ready to sell, the items are out of trend already.  To address this, 
  • Research the right product.
  • Use Google trends and search for an upward trend of products you are wanting to sell in your store.  
Using Unreliable Partner in Dropshipping

In dropshipping, it is essential that you find quality products at a good rate so that you can get more profit in return. This is why you will always see sellers looking for a reliable supplier all the time. Few things to consider when finding a supplier:
  1. fast shipping
  2. good price
  3. reliable customer support
With these considerations in mind, we shall keep in mind to find a partner that can deliver quality services, and products too. Considering the market of dropshipping, there are tools designed to increase your profitability and earn more money in return. For one, Multi-Drop is one of the reliable sourcing agents that promise to deliver all-in-on service to Shopify, also eBay sellers to increase earnings by giving quality products, reliable shipping, and full software integration.

No comments:

Post a Comment